/offer-builder
Agent 43/44: Offer Building (S4 Strategy & advisory)
Builds a specific, sellable offer using Hormozi's Value Equation, lever by lever, for any business (mode general) or with a mandatory named guarantee type plus a value statement for marketing/coaching/consulting businesses (mode mcc). Every proof point traces to master.md or the user's own statement this run -- never an invented testimonial or claim.
verified (fixture) 2026-09-08v0.1.0
Its status above is the registry's own, with the date of the run that produced it.
What it is for
Contract A
- #43 — Offers — any business · mode `general`
- #44 — Offers — marketing/coaching/consulting · mode `mcc`: guarantee + value statement
Example requests
- “build me an offer”
- “help me price this program”
- “what guarantee should I offer”
- “our group program needs an offer”
- “offer builder”
What it needs, and what it hands back
Needs connected
- websearch
- webfetch
Uses WebSearch, WebFetch, which exist in Claude Code. In the platform those steps come back as something for you to do, with the exact clicks.
Hands back
- the offer, returned inline when orchestrated
- clients/<business-slug>/plans/offers/<offer-slug>-<date>.md (standalone runs only)
Stops and asks
Nothing this agent does is irreversible on its own, so it asks for no approval of its own. Spending, sending and publishing are approved wherever they happen.
Steps it cannot do through an API, and hands you instead: legal review of a binding guarantee's final wording -- /legal-counsel's; publishing or sending the offer anywhere -- /ghl-funnel's or the user's own.
How it runs
These are the headings of its own written instructions — 222 lines you can read and change.
- Step 0 — Environment and profile
- Step 1 — The Value Equation, lever by lever
- Step 2 — Pricing and (mode `mcc` only) the guarantee + value statement
- Step 3 — Deliver
Trades whose playbook recommends it
Coffee shopsEstheticiansGymsHair salonsMed spasMobile detailersPilates studiosRestaurantsTattoo parlors