SHAI for Restaurants

Reviews, reservations and specials are three jobs for the person already cooking.

How this business runs

Reviews, reservations and specials are three jobs for the person already cooking. The specials that never got posted are the ones that did not sell, and the review from Saturday that nobody answered is the one a stranger reads on Thursday.

The recommended team

8 agents from the roster, in the order this trade needs them.

/organic-content-creator /caption-copy /social-engagement /holiday-sale-planner /holiday-content-calendar /seo /organic-metrics /offer-builder

The tasks that will run

Post this week's specials

every Monday at 8am

The special that is never posted is the special nobody orders.

/organic-content-creator · runs the agent · delivered to dashboard

Answer the reviews

every weekday at 9am

An answered review is the one a stranger reads before booking.

/social-engagement · runs the agent · delivered to dashboard

Plan the next holiday service

on the 25th of each month at 9am

Holiday trade is booked weeks ahead or not at all.

/holiday-sale-planner · runs the agent · delivered to dashboard

Keep the location and menu pages findable

on the 1st of each month at 9am

Most restaurant demand starts as a search for a place and a time.

/seo · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

OpenTable (restaurant reservations)

OpenTable is where the reservations and the no-shows are, when you use it.

Google Calendar

Google Calendar is what SHAI writes to when the booking does not live in the CRM.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Let SHAI answer the backlog of unanswered reviews - drafts first, you send.
Give it this week's specials and let it write the posts before service starts.
Ask for the next holiday's plan while there is still time to take the bookings.

What to read on a Monday

Covers by service — The only measure of whether anything you did on Monday changed Friday.
Review volume and average score — Local discovery runs on both, and volume is the half you influence.
Reservation no-show rate — An empty booked table is worse than an empty unbooked one.
Average spend per cover — Where specials and upsells actually show up.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Menu claims are regulated: allergen statements, 'fresh', 'local', 'organic' and origin claims all have rules and all of them are yours to stand behind. SHAI writes what you told it and flags anything it cannot source.
If the venue serves alcohol, alcohol marketing rules apply to any post or ad that features it - age-gated audiences and no price promotion where state law forbids it.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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