What’s New

What's New

What we've been building, newest first.

November 2026

  • CRM Inbox: every conversation, read and answered in SHAI

    Major

    Read every text, email, call and social or chat message in your business's connected CRM inside SHAI, with the contact's details beside it. Reply from the same screen: SHAI checks consent, the person's hours and Do Not Disturb before anything goes.

  • AI Influencer: choose who plays whom, scene by scene

    Minor

    Upload several photos and pick who replaces each person in a video, with a saved AI influencer, a photo or keep as is, the same in every scene or different in one scene. SHAI finds the scenes and the people for you, checks each person's consent, and prices the whole video before anything is made.

  • Clearer answer when a reply can't raise a spending cap

    Fix

    If you reply YES to work held by a spending cap but can't raise that cap, SHAI now tells you only the owner, or an admin they allowed, can raise it, and how to ask, instead of saying it was already decided.

  • AI chat bots for your lead conversations

    Major

    Build a bot that answers the leads who reply to your outreach on social media, after a short interview about your business, change any part of it in a chat, and test it against a made-up prospect in the Sandbox before your campaigns use it. It always says it is an AI working for you.

  • One click to connect what a step needs

    Minor

    Feature pages now describe what you can make, not which tool makes it. When a step needs a tool you haven't connected, SHAI says so in one line, and the link opens that exact tool on Connect My Tools, highlighted, then brings you back to where you were.

  • Web research with sources

    Minor

    Connect a research AI with your own key and pick it for work that needs up-to-date answers from the web, each with the sources it used.

  • Organic Outreach: a page per platform, lead lists and Lead Scoring

    Major

    Each social platform and email now has its own outreach page, where you build a lead list with that platform's own filters, a pasted search link or a CSV. Lead Scoring keeps only the people who match your ideal lead, each with a score and a reason you can override.

  • Comic templates and community comics, with covers

    Minor

    Create Comic's Templates and By community now show real comics with their covers, and you can read any of them inside SHAI, with each creator credited.

  • Permit Tracker and the Receptionist back in the menu

    Fix

    Permit Tracker and the Receptionist show in the sidebar again.

  • What's New and the Help Center

    Major

    A new Support menu holds What's New, every feature SHAI has shipped with the date it went live, and the Help Center: guides by topic, each folding out into its steps, with Chat with us one tap away.

  • Create a Comic Book

    Major

    Describe an idea, or turn consented photos of real people into characters, then pick the style, page shape, chapters and language. SHAI writes the brief and the cast, and your finished comics land in My comics and your Library.

  • Game posters show in full

    Fix

    The Explore cards on Create a Game now show the whole poster, title included, instead of cropping it.

  • AI model and strength

    Major

    Make one choice for all of SHAI's work: lighter and cheaper, or stronger for harder jobs. Every quote shows what the choice costs before anything runs.

  • Spending caps for the account and each person

    Major

    Set a spending limit for the whole account and a separate one for each person on your team. SHAI stops and asks before anything would go over.

  • Explore games without leaving SHAI

    Minor

    Create a Game now shows a gallery of ready-made games by category, each with a gameplay preview, to use as a reference or remix into your own.

October 2026

  • Approve every paid action with one switch

    Major

    Turn on one switch and SHAI asks you first before anything that costs money, every time, on every screen and channel.

  • Create a Mobile Game

    Major

    Type what your game is about, add your own images as references, and pick 2D or 3D and a genre. You see the price first, and every game lands in your Library ready to play and share.

  • Create a Viral Faceless Video

    Major

    Plan and make a whole series of faceless videos at once, from one idea, priced before anything is made.

  • Your short-video shop, run from SHAI

    Major

    Set up a shop on the short-video app your customers already scroll, then manage its products, orders and promotions from the Ecommerce menu.

  • See what caching saves you

    Minor

    Usage now shows how much of your AI cost was saved by reusing work SHAI had already done.

  • Another AI model to choose from

    Minor

    Connect one more AI model with your own key and pick it for the work it does best.

  • Permit Tracker: the full search

    Minor

    Permit Tracker now searches many more city and county feeds, looks up contractors, and keeps a watch list of the projects you care about.

  • Chargeback defense

    Minor

    SHAI keeps an evidence log of what each account did and blocks repeat disputes, so honest customers are protected from abuse.

  • Personalize SHAI

    Major

    Build your own pages from features on any screen, arrange the whole menu your way with Edit SHAI Menu View, and reset the look whenever you like.

  • The Operations menu

    Major

    Run the day to day of the business: a 24/7 receptionist on your own number, dispatch for your technicians, parts and shipments tracked step by step, and advice for a small family farm.

  • SHAI Rewards and a free birthday month

    Major

    Earn rewards for staying with SHAI, and get your birthday month free.

  • Connect your own email, from any provider

    Minor

    Connect the mailbox you already use, whoever hosts it, so SHAI can send and answer from your own address.

  • Connect My Tools

    Minor

    Connect My Tools now lets you choose from thousands of tools, with one search across all of them.

  • Sign up on your own

    Major

    Anyone can now create a SHAI account from the website, without waiting for an invitation.

  • Six ways to ask SHAI, on Home

    Minor

    Home now shows an example for each way you can give SHAI a job: talk, chat, phone, text, email and your team chat.

  • Business Autopilots

    Major

    Jobs SHAI does for your business on its own, inside the limits you set. The first: a Late Invoice Nudger, a Supplier Price Watch and a Zombie Subscription Hunter.

  • Autopilots for your customers

    Minor

    Appointment Pull-Up fills gaps in your calendar, Ghosted Quote Follow-Up chases quotes that went quiet, and Reorder Reminder nudges customers when it is time to buy again.

  • Autopilots for your team

    Minor

    The Document Chaser collects missing paperwork, Decision Follow-Through makes sure what was agreed gets done, and the New Hire Helper walks a new person through their first weeks.

  • Permit Tracker

    Major

    Watch your own permits move through the city, and find new projects by the permits being pulled near you.

  • Taxes, Tutor and Will & Estate

    Major

    Three new private pages in Personal: your tax documents gathered and deductions found, a 1-on-1 tutor for each child, and a simple will for your state, signed properly.

  • A welcome interview that learns what you came for

    Minor

    New accounts are asked one question at a time how they heard of SHAI and what they want to use it for, so SHAI starts in the right place.

  • A guided tour of every page

    Minor

    The in-app guided tour now walks through every menu and every page, plus how-to cards for the first things a new person does.

  • Start a business from an idea

    Major

    Bring an idea and SHAI builds one plan from idea to launch: the offer, the numbers, the name, the website and the first customers.

  • Logo and Image Creation

    Major

    Describe a logo or image, edit one of your own, or make many at once, all priced before anything is made.

  • Hire with a graded call

    Major

    Candidates upload a sales call and SHAI grades it the same way it grades your team, so you can compare them side by side.

  • Closed a deal? Send the new client pack

    Major

    One command sends a new client everything at once: the welcome, the agreement to sign, the invoice and the next steps.

  • Long-video mid-rolls

    Minor

    Find the best moments in a long video for mid-roll breaks and short clips, ready to post.

  • Popular creator editing styles

    Minor

    Pick from a set of well-known creator editing styles and have your video edited to match.

  • Every campaign goal for new ads

    Minor

    New ad campaigns can now use every objective and buying type, with lead forms and direct booking ready as presets.

  • More store platforms in Ecommerce

    Minor

    The Ecommerce menu now covers more of the platforms your store may already run on, including a store SHAI built for you.

  • A waitlist for new countries

    Minor

    If SHAI is not open in your country yet, you can join the waitlist and hear the moment it opens.

  • Talk With SHAI keeps talking through a cough

    Fix

    A cough, a noise or SHAI's own voice no longer stops it mid-sentence; talking over it still does.

  • The Ecommerce menu

    Major

    One menu for selling online: the Store SHAI builds for you, and a page for each store you already run.

  • Every result double-checked

    Minor

    Before SHAI hands you a result, a second check reviews it against what you asked for and fixes what falls short.

  • The Sales Team menu

    Major

    Track your appointment setters and sales reps, grade every call, coach with training plans and rubrics, and see deals, top calls, the sales calendar and lead routing in one place.

  • Ad Spy and the Sales Engine

    Major

    See the ads your competitors are running, and have SHAI research your ideal customer and turn it into ads that speak to them.

  • Clear billing terms and a $1 trial

    Minor

    Try SHAI for $1, with the billing terms spelled out before you start.

  • Roleplay grades your tone and emotion

    Minor

    Sales roleplay now grades how you sounded, not just what you said.

  • One account per mobile number

    Minor

    Each mobile number can hold one SHAI account, and accounts that abuse chargebacks are banned.

  • Ask SHAI on every screen

    Major

    A help bubble on every page answers by text or voice, and can look at your screen with you to help live.

  • Arrange your pages and your menu

    Minor

    Move, remove and add back the blocks on a page, and choose which menu items you see.

  • Connect each tool as you go

    Minor

    Connect a tool at the moment a job needs it, in one click, instead of setting everything up first.

  • Team Autopilot

    Major

    SHAI listens to what your team asks for in your team chat and builds it, with your approval.

  • Email auto-reply in your own voice

    Major

    SHAI answers the emails you choose, in your own voice, and leaves the rest for you.

  • SHAI finds the leads

    Major

    Describe who you want to reach and SHAI finds matching people for your outreach campaign.

  • Lead forms made for you

    Minor

    SHAI builds the lead form for your ad campaign, ready to collect sign-ups.

  • Expert knowledge, cited and kept current

    Minor

    SHAI's ad, business and content advice is grounded in leading experts' published work, cited, and refreshed as it changes.

  • SHAI's voice for every account

    Minor

    Every account now hears SHAI in its own voice out of the box, or can switch to another.

  • Your team chat, your own bot

    Minor

    Connect your own bot to your company's team chat, with SHAI walking you through it, and mention SHAI in any channel to start work.

  • The Ads menu

    Major

    Your ad creatives, copy, headlines and descriptions in one place, with a metrics chart of how your ads are doing.

  • Ads that learn your account

    Minor

    Bring in your existing ad accounts, and SHAI learns what works, writes descriptions and alerts you when something needs attention.

  • New campaigns that copy what works

    Minor

    Start a new ad campaign built from what already performs best for you.

  • New outreach campaign, step by step

    Major

    Set up an outreach campaign one clear step at a time: channel, account, audience, messages and schedule. Nothing is sent until the last step.

  • Email deliverability

    Minor

    SHAI checks and warms up your sending mailboxes so your outreach lands in the inbox.

  • Your design work, inside SHAI

    Minor

    See the designs and video ads you made elsewhere inside SHAI, edit them, and make more like them.

  • Phrase-by-phrase editing

    Minor

    Every edit now follows your words phrase by phrase, so cuts, captions and visuals land on what you are saying.

  • Sending hours and message conditions

    Minor

    Pick the time zone and hours your outreach sends, insert fields into messages, and choose when each follow-up goes out.

  • Start a new video in the editor

    Minor

    Close the video you have open, or press New video, to describe one you want made or upload your own.

  • AI Influencer

    Major

    Create your own AI character and put it in photos and videos, then recreate what is trending with it.

  • The full treatment in every edit

    Minor

    Every edit gets the full professional treatment, and you control each part of it.

  • Team command tracking

    Minor

    See who on your team asked SHAI for what, and when.

  • Private chats per member

    Minor

    Each person's chats with SHAI are private to them.

  • Auto-refill set-up

    Minor

    Step-by-step help turning on auto-refill in each tool you pay for by use, so you never log in to add credits.

  • Audiences

    Major

    Find exactly the people you want to reach from licensed lists, with the law built in, and send them to your ads, outreach and calls.

  • Cold Call Automation

    Major

    Describe a goal and SHAI calls toward it, with consent rules and do-not-call checks built in.

  • Avatar videos

    Major

    Make videos with a talking avatar from a script, without filming.

  • A new menu, and Join The Community

    Minor

    The sidebar is grouped into clear sections, and Join The Community opens SHAI's free community for users.

  • Grow your store

    Minor

    Sell on the big online marketplaces too, and run shopping ads for your products.

  • Store

    Major

    Find products, build an online store, publish it, and keep customers coming back with email sequences.

  • Edit my videos

    Major

    Choose your saved style, this week's trends or SHAI's best judgement, pick a quality tier, and approve a whole batch at once.

  • Describe a video

    Major

    Describe the video you want on its page, in chat or out loud. SHAI quotes it, makes it and files it in your Library.

  • Professional edits on your own account

    Minor

    Your videos can be edited on the creative account you already pay for, with the result back in SHAI.

  • Viral Clips: your choices first

    Minor

    Viral Clips asks how many clips, how long and in what style before it starts, and handles a whole batch of videos at once.

  • Your social messages, in SHAI

    Major

    Answer DMs and comments on your business's photo-sharing account from SHAI, and publish posts there.

  • Post copy and Make Changes

    Minor

    Get the caption for every post and regenerate it, and ask for a change to anything in your Library with one box.

  • Visuals and style references in your edits

    Minor

    Add B-roll, graphics and your logo to edits, and give the editor reference videos of the style you want.

  • Send a video to your connected editor

    Minor

    Send a video to the editing app you already use for captions, cuts and music, and get the result back in SHAI.

  • Your tools

    Major

    One page for the connected tools that have no screen of their own, like your smart-home hub and video makers, with what SHAI can do in each.

  • Video to Photos

    Major

    Pull sharp photos out of a video, ready for posts, listings and ads.

  • Add SHAI to your community server

    Minor

    Add SHAI to your community chat server and start work there with one command.

  • Text replies reach the right conversation

    Fix

    When you reply to SHAI by text, your answer now lands in the conversation it belongs to.

  • Raw footage to a finished video

    Major

    Upload raw footage and get back a finished long video and shorts, then choose to schedule, download, both or neither.

  • Faster phone calls with SHAI

    Minor

    SHAI answers on the phone without the long pause, and ends a job properly when you hang up.

  • Upload many long videos at once

    Minor

    Upload several videos together, up to 20 GB each, and pick up where you left off if the connection drops.

  • Long call recordings, and learn my style

    Minor

    Upload long sales calls, several at once, and have SHAI learn your selling style from them.

  • Pitch Studio batches

    Minor

    Tell Pitch Studio how many businesses to pitch and your daily limits, and it works in batches and daily campaigns.

  • No more runs stuck on Running

    Fix

    A run that stopped now says so, instead of showing Running forever.

  • Schedule posts from the video editor

    Minor

    Pick your social accounts and schedule posts right from the video editor, with an estimate first.

  • Library

    Major

    Everything SHAI built for you in one place, with a box to ask for changes.

  • Style Clone

    Major

    Give SHAI a video whose style you like, and it edits yours to match.

  • Agents built from how you work

    Major

    SHAI learns your business's own procedures and builds a private agent for each one.

  • Chat answers in the thread

    Minor

    Answers come back right in the conversation, the way you would expect from a chat.

  • Talks and calls saved to Chat

    Minor

    Every voice conversation and phone call with SHAI is saved to Chat, word for word.

  • Your subscriptions first

    Minor

    SHAI uses the plans you already pay for to the full before anything pay-as-you-go, and asks before using a better paid tool.

  • Talk With SHAI, live

    Major

    Tap once and talk to SHAI out loud, in real time, and it starts the work while you talk.

  • Calls, texts and team chat go to the right business

    Minor

    Name a business when you call, text or message SHAI and the work lands in that business.

  • Video editor

    Major

    Find the viral moments in your videos, edit them in a style you choose, and export for every platform.

  • Organic Outreach

    Major

    Run outreach campaigns from your own social and email accounts, with one inbox for every reply and a reply agent that can answer for you.

  • Viral Clips

    Major

    Upload a video, get the best short clips cut from it, and schedule the posts.

  • Enterprise plan

    Minor

    More calls, texts and seats for bigger teams, priced with you on a call.

  • SHAI can just talk

    Minor

    Chat with SHAI about anything, not only jobs, and get coaching right in the conversation.

September 2026

  • Calendar, Fitness, Revenue, Roleplay and Pitch Studio

    Major

    Your calendar with SHAI's reminders, a fitness plan sent by text, your business revenue at a glance, sales roleplay, and Pitch Studio for finding and pitching new clients.

  • A new Home

    Major

    Your day at a glance: what SHAI is doing, what has run, what it spent, and anything waiting on you.

  • SHAI's voice, live dashboards and smart home

    Major

    SHAI speaks in its own voice, builds live dashboards of your numbers, controls your smart home, builds new agents for you, and lets you set permissions per member and per client.

  • Credits, a free trial and the Marketplace

    Major

    Start on credits with a free trial, and install reviewed skills and squads other SHAI users made from the Marketplace.

  • Memory, team seats and more ways to reach SHAI

    Major

    SHAI remembers what it learns about each business, you can add your team with roles, and you can reach SHAI from your team chat apps, your browser and its own email inbox.

  • The SHAI portal

    Major

    A new look, sign-up and onboarding, scheduled tasks, files and documents, a brand kit, pages and spaces, and one-click connections to your tools.

  • SHAI goes live

    Major

    Sign in to SHAI, chat with it, pick from more than 100 agents for your life and business, and call or text SHAI from your phone.

You're all caught up.