SHAI for Gyms

Trials convert on the second touch, and the second touch is the one nobody makes.

How this business runs

Trials convert on the second touch and the second touch is the one nobody makes, because at the moment it is due the floor is busy. Retention is quieter still: the member who stops coming stops paying about six weeks later, and both events are visible in the data before they happen.

The recommended team

8 agents from the roster, in the order this trade needs them.

/ghl-pipeline /ghl-calendar /ghl-automations /organic-content-creator /caption-copy /offer-builder /organic-metrics /ads-metrics

The tasks that will run

Follow up every trial

every weekday at 7am

Trials convert on the second touch, and the second touch is the one nobody makes.

/ghl-pipeline · runs the agent · delivered to dashboard

Reach out when a new lead arrives

every two hours between 8am and 8pm

A gym lead is comparing three gyms this evening, not next week.

/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard

Post this week's sessions

every Monday at 8am

Members join gyms they already watch.

/organic-content-creator · runs the agent · delivered to dashboard

Refresh the intro offer

on the 25th of each month at 9am

An intro offer that has not changed in a year has stopped being an offer.

/offer-builder · runs the agent · delivered to dashboard

Report what brought the joins

on the 1st of each month at 8am

One channel is carrying the others, and it is worth knowing which.

/organic-metrics · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Go High Level (GHL)

GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

Google Calendar

Google Calendar is what SHAI writes to when the booking does not live in the CRM.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Connect the CRM and let SHAI list every trial from the last 60 days that was contacted once.
Turn on the trial follow-up task and read the first day of drafts.
Ask it to report which of last quarter's joins came from which source - most gyms guess this wrong.

What to read on a Monday

Trial-to-member conversion — The number the whole front end exists to move.
Attendance in the first 30 days — The best available predictor of whether a new member is still here in six months.
Monthly churn — Small changes compound; a point of churn is worth more than a month of ads.
Cost per joined member — Cost per lead is meaningless here - trials are cheap and members are not.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Membership contracts, auto-renewal and cancellation terms are regulated in many states and several have specific health-club statutes. Any price or term SHAI puts in an ad is the one from your own agreement, and /legal-counsel flags the sentence rather than inventing a safe one.
No health, weight-loss or body-composition claim that the gym cannot stand behind, and no before-and-after image without the member's written permission.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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