SHAI for Hair salons

The chair is full and the marketing stops the moment it is.

How this business runs

The chair is full, so the marketing stops - and six weeks later the chair is not full and the marketing has to start from nothing. The business is rebooking, and rebooking happens at the desk by hand or it does not happen at all.

The recommended team

7 agents from the roster, in the order this trade needs them.

/ghl-pipeline /ghl-calendar /organic-content-creator /caption-copy /social-engagement /organic-metrics /offer-builder

The tasks that will run

Rebook the clients who are overdue

every weekday at 7am

Rebooking is the whole business and it happens by hand or not at all.

/ghl-pipeline · runs the agent · delivered to dashboard

Post this week's work

every Monday at 8am

The chair is full and the marketing stops the moment it is.

/organic-content-creator · runs the agent · delivered to dashboard

Answer the DMs and the reviews

every weekday at 9am

A salon enquiry that waits overnight books somewhere else.

/social-engagement · runs the agent · delivered to dashboard

Catch a new enquiry the same day

every three hours between 9am and 6pm

A first-time client decides in an afternoon, and a check costs nothing on a quiet day.

/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard

Report what filled the chairs

on the 1st of each month at 8am

Knowing which post brought the calls is what makes next month's plan real.

/organic-metrics · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Go High Level (GHL)

GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

Google Calendar

Google Calendar is what SHAI writes to when the booking does not live in the CRM.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Connect the booking system and let SHAI list everyone overdue for a visit by more than their usual gap.
Give it ten photos of this month's work and let it write a week of posts.
Turn on the overdue-rebooking task and read the first batch of drafts before anything sends.
Let the Receptionist take the calls you can't answer with scissors in hand, booking and moving appointments on your calendar.

What to read on a Monday

Rebooking rate at the chair — The single number that decides whether next month is busy; everything else is a way to fix a low one.
Retail attachment per visit — Margin that costs nothing to acquire and is almost entirely a matter of being asked.
New-client conversion to a second visit — A new client who never comes back cost you money to acquire.
Empty-chair hours per week — Capacity you paid for and did not sell.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Photographs of clients' hair are the client's likeness. Get permission before any of it is posted or used in an ad, and record it in the client folder's rights.md.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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