SHAI for Pilates studios
Intro offers convert on follow-up, and class time is all the time there is.
How this business runs
Intro offers convert on follow-up and class time is all the time there is. The person who bought a three-class intro and came twice is the single most convertible person in the business, and nobody is talking to them.
The recommended team
7 agents from the roster, in the order this trade needs them.
/ghl-pipeline/ghl-calendar/ghl-automations/organic-content-creator/caption-copy/offer-builder/organic-metrics
The tasks that will run
Follow up everyone mid-intro
every weekday at 7amThe person who came twice on a three-class intro is the most convertible person in the business.
/ghl-pipeline · runs the agent · delivered to dashboard
Reach a new lead the same day
every three hours between 8am and 7pmStudio leads compare two studios in an evening.
/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard
Post this week's classes
every Monday at 8amPeople join studios they already watch.
/organic-content-creator · runs the agent · delivered to dashboard
Report what filled the classes
on the 1st of each month at 8amUtilisation has a cause and it is usually one slot and one channel.
/organic-metrics · runs the agent · delivered to dashboard
Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.
The tools to connect
Go High Level (GHL)
GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.
Meta Graph API (Instagram professional accounts + Facebook Pages)
Meta is where the audience is and where the ads run; without it nothing posts or reports.
Google Calendar
Google Calendar is what SHAI writes to when the booking does not live in the CRM.
Each one is your own account, connected once. Every tool carries its price and the exact steps.
The first week
- Connect the booking system and let SHAI list everyone mid-intro right now.
- Turn on the mid-intro follow-up and read the first batch.
- Ask which class times are under 60% full - that is the promotion list.
What to read on a Monday
- Intro-to-membership conversion — The one number the whole front end exists to move.
- Class utilisation by time slot — Which slots to add, which to cut, and which to promote.
- Attendance in the first 30 days — The best predictor of who is still here in six months.
- Monthly churn — Quietly decides everything else.
What SHAI will not do in this trade
- Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
- TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
- Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
- SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
- No medical, rehabilitation or injury-recovery claim unless a qualified practitioner has approved the exact wording.
- Membership auto-renewal and cancellation terms are regulated in many states; any term in an ad is the one from your own agreement.
Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.
A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.