The roster

103 agents, in 11 squads

Each one is a written skill: you can read exactly what it does, what it needs connected, and what it will hand back. This page is generated from the registry, so it is never out of date with the product.

Between them they cover 102 numbered jobs. Every number is addressable: /agents/17 goes to the agent that owns job 17.

S0 Core

Gets to know you and each of your businesses in one short interview, so every other agent already knows your preferences and never asks the same question twice.

Checks finished work against the quality bar that agent set for itself before SHAI tells you it is done, and tries to fix what falls short.

When you ask for something no existing agent covers, it builds a new agent for that job on the spot and runs it for you.

/brain

verified

Learns from every job SHAI does for you, notes what it sees, and keeps your goals and forecast up to date so SHAI never goes stale on you or your business.

/shai

verified

Your concierge. Tell SHAI what you need by chat, phone or text and it sends the request to the right agent, keeps track of the work and reports back.

Starts your day with a short brief built from what SHAI already knows: what ran overnight, what finished, what needs you, spending, and today's scheduled tasks.

Learns how your business does things from the work SHAI handles and the tools you connect, writes each procedure down, and builds a private agent for each one it sees repeat.

Edits writing so it reads like a person wrote it, removing stiff, robotic phrasing while keeping your meaning and voice. It can also audit a draft or write a new one in your voice.

S1 Life OS

Builds your training week and eating plan together, with recipes, prices and a shopping list, and helps rebalance the plan when you eat something off-plan.

Works out a sleep window that protects your rest around your earliest commitments, eases any wake-time change in gradually, and reviews each week how your sleep held up.

/me-time

verified

Finds real gaps in your week for time just for you, suggests things to do with it, and tells you honestly when that time keeps getting squeezed out.

/fun-nights

verified

Plans a night out you can enjoy without wrecking the next day: real venues, a set way home, and recovery time blocked the following day.

Turns "we should go out more" into regular date nights, with a plan for each one, three options at three price levels in your free time, and a reminder the day before.

/date-ideas

verified

Suggests three real, sourced ideas for time with your partner or a small group at the budget you choose, plus a free option you can do at home.

Remembers birthdays, anniversaries and the holidays you celebrate, reminds you ahead of time, and suggests real gifts at four price levels.

A supportive, non-clinical listener for your personal life. It helps you talk things through, see them from a new angle and feel more grounded.

Coaches you on communicating with your partner, from your side of the story: listening well, saying what you need and spotting patterns before trying to fix them.

Recommends real books you have not read yet, matched to the genres and goals you care about, and keeps a reading list so nothing is suggested twice.

Finds the healthiest realistic order at the chains near you, with calories, protein and price taken from the chain's own published figures.

Coaches you on the psychology of persuasion, negotiation and framing, using well-known, sourced research rather than made-up advice.

Keeps your calendar in one place: it gathers the plans every personal agent proposes, places them by priority, and flags any clash it cannot settle on its own.

/smart-home

verified

Runs your smart home through your own hub accounts, such as Home Assistant or SmartThings, and gives step-by-step guides where a device has no direct connection.

Needs: home-assistant

/tutor

built

A 1-on-1 tutor for your child from kindergarten to 12th grade in math, reading, writing, science and social studies. It finds their level, then gives hints step by step instead of answers.

S2 Travel

Makes sure a real vacation stays on your calendar, suggests two or three destinations that fit the season and your interests, and prices the top pick.

Finds real, sourced fares for your route and dates across five levels, from points-only to business or first class, showing cash and points prices where you have a loyalty program.

/hotel-deals

verified

Finds real, sourced hotel rates for your city and dates across five levels, from points-only to luxury, showing cash and points prices where you have a loyalty program.

Books the hotel room you picked, online where possible or by phone when not, and hands you a clear checklist for any step that needs your card.

Books the table you picked through the restaurant's own booking page or a booking app link, or by a phone call that says up front it is an AI calling for you, and can confirm the day before.

Finds three real, sourced restaurants for the cuisine, occasion and group size you want at your budget, plus a reliable backup.

Finds real, sourced venues for a meeting, a night out at a club or bar, a show, or a private room for a party.

S3 Purchases

/car-buying

verified

Finds real vehicle listings and compares paying cash, taking a loan or mixing the two, based on your credit range and real published rates, so you see the total cost, not just the sticker.

Finds the lowest real price for an item across several stores, or, if you need a gift idea, asks a few quick questions and suggests real gifts at your budget.

S4 Strategy

Looks at your revenue per employee and how long your cash will last, compares them with published industry figures, and recommends whether to hire, cut or spend, with the risk named.

Gives you general, sourced tax-planning points for your business, such as entity choice, retirement contribution room, the QBI deduction and where your estimated payments stand.

Drafts and reviews everyday agreements like service agreements, NDAs and contractor agreements, using common clause wording, and can give an opinion on whether a document reads as AI-written.

/hr-director

verified

Writes job descriptions, checks interview questions against equal-employment guidance, drafts handbook policies and lays out a careful termination process for your business.

Manages your own Salesforce org for you: records, custom fields and objects, and reports. If Salesforce is not connected yet, it gives you the exact steps to connect it.

Needs: salesforce

Turns a business idea into a first plan: the offer, who it is for, real startup costs and margins for that industry, and projections out to five years.

Refreshes the plan for a business you already run, using your real numbers: where you stand today and projections to five years, comparing industry growth with your own goal.

Shapes what you sell into a specific offer people want to buy, raising its value step by step, with a named guarantee for coaching, consulting and marketing businesses.

/forecasting

verified

Sends you regular business reports, daily to quarterly, built from your real numbers and projected on your own trend, with channel advice in the monthly and quarterly ones.

/pitch-deck

verified

Builds a pitch deck for a lender, investor, partner or your own planning, using your real numbers, your offer and your projections.

Reports your revenue from your own Stripe, Square or QuickBooks account, lists unpaid invoices, helps you manage around those figures and drafts invoices for you.

Runs small money jobs in the background within your settings: nudging late payers, watching supplier prices for rises, and finding software subscriptions you no longer need.

S5 Sales

Grades a real sales call or setter message thread from F- to A+, and below A+ shows the concrete steps to reach A+, tied to moments in the conversation.

Lets you or your team practise sales against a realistic AI buyer by voice, chat or phone, as a closer call, a setter text thread or a call to a fresh lead, from Easy to Brutal.

Helps you find closers and setters from hiring posts in sales Facebook groups, screens each person on location, time zone and work authorization, and drafts a personal first message.

Drafts the hiring agreement for a new closer or setter, with the commission rate you set for each hire, and starts a record of the rep's results to track over time.

S6 GHL

/ghl-funnel

verified

Writes the copy for your five-page GoHighLevel funnel (landing, booking, confirmation, privacy, terms), guides you through building it, and checks each page is live once published.

Needs: ghl

/ghl-domain

verified

Connects your own web address to your GoHighLevel funnel, sets the address of each page, and confirms the connection actually works.

Needs: ghl

/ghl-email

verified

Builds your email templates in GoHighLevel with branded, trackable links, and checks your sending domain is set up so your emails reach inboxes.

Needs: ghl

/ghl-tags

verified

Designs a clear set of contact tags for your GoHighLevel account, such as lead source, stage and offer, and creates them for you once connected.

Needs: ghl

Designs the stages of your sales pipeline in GoHighLevel and moves your real deals through them, keeping track of why deals are lost.

Needs: ghl

Creates and manages your GoHighLevel booking calendars, one for each type of call you offer, with availability, team groups and notifications set.

Needs: ghl

/ghl-forms

verified

Designs each GoHighLevel form field by field from your questions or your offer, then confirms it exists and reads back real submissions.

Needs: ghl

Plans the text and email automations your GoHighLevel account needs, such as booking confirmations, reminders and team alerts, and checks each one is switched on.

Needs: ghl

/ghl-a2p

verified

Gets your business ready for business texting approval: buys a local phone number, adds a chat widget, plans the pages carriers expect, and checks everything before you apply.

Needs: ghl

Turns a GoHighLevel account you have already built into a product you can resell: sets pricing, creates customer accounts from it, and confirms each one works.

Needs: ghl

Builds AI phone agents in your GoHighLevel account that answer customer calls and take actions like booking, and lets you review their call logs.

Needs: ghl

Builds AI chat agents in your GoHighLevel account that reply on Instagram, Facebook, text, WhatsApp and your website chat, and can pass conversations to Slack.

Needs: ghl

/ghl-setup

verified

Sets up your whole GoHighLevel account from start to finish: creates or links the account, then builds tags, pipeline, calendars, forms, automations, phone and AI agents.

Needs: ghl

S7 Builders

/new-client

verified

Takes a new business from intake to delivered work in one run: the website, walkthrough video and aerial flyover video you chose, built for any industry and put live.

Needs: github, vercel

Researches the business online, including its Google profile, real reviews and photos, then builds a custom, modern website and puts it live on your own GitHub and Vercel accounts.

Needs: github, vercel

Turns photos of a space or vehicle (a salon, gym, restaurant, office, rental or car) into a realistic walkthrough video, priced from your own credits.

Needs: openart

Creates a realistic drone-style aerial video of a business location from outside photos and the address, priced from your own credits.

Needs: openart

Sets up a real estate agent or brokerage as a client, using their agent details, brokerage and listings, and builds their website and property videos.

Needs: github, vercel

Plans and builds a custom web app for your own product idea, with real user accounts, a database and optional payments, hosted on your own GitHub and Vercel accounts.

Needs: github, vercel

Builds an AI phone agent on your own Twilio account that answers calls, says it is an AI, and follows consent rules. It can also plan outbound call campaigns for leads who agreed to be called.

Needs: twilio, vercel

Builds an AI chat assistant for your website, and optionally a two-way Slack assistant. Every conversation opens by saying it is an AI.

Needs: vercel

/seo

verified

Checks your website against Google's own published search guidance and fixes what it finds, such as page titles, descriptions, headings and site maps, then republishes the site.

Builds your online store from real supplier products, on your own Shopify, WooCommerce, Wix, GoDaddy or a new store on your own hosting, and writes better copy for products you already sell.

/aeo

verified

Helps AI assistants like ChatGPT, Perplexity, Claude and Google's AI answers describe your business correctly, by stating your facts clearly on your website.

/site-speed

verified

Measures how fast your website loads with Google's own speed test, fixes what slows it down without lowering image or video quality, and measures again to show what changed.

Needs: google_pagespeed

S8 Content

Plans social content for six major holidays (Christmas, Thanksgiving, Halloween, New Year's Day, Valentine's Day and St Patrick's Day), each idea tied to your own offer.

Writes social media captions for Instagram, Facebook, LinkedIn and X, and titles, descriptions and tags for YouTube, after studying what top creators in your industry do well.

Writes short video scripts under about 90 seconds for Reels, TikTok and Shorts, after studying what top short-form creators in your industry do well.

Writes longer video scripts, about 5 to 20 minutes, for YouTube, LinkedIn video or podcasts, after studying what top long-form creators in your industry do well.

/vsl-script

verified

Writes a video sales letter for your real offer, after studying top sales videos in your industry, with no invented testimonials, results or income claims.

Writes the short video a lead sees right after booking a call, so they know what to expect, why to show up and how to prepare.

Makes a branded image post with its caption and schedules it to your own social accounts through GoHighLevel or Ayrshare.

Needs: openart, ghl

Tracks how your social content and emails are doing across Instagram, Facebook, YouTube, LinkedIn and email, using the stats your own connected accounts provide.

Needs: ghl

Turns your raw footage into a finished, edited video and shorts, from start to finish, with one short set of questions up front. It can match a style you like.

Gets your footage ready to edit: it organises your clips, writes a transcript, and learns the style of your past videos.

Plans the edit: picks the best takes, cuts out dead air, sets a strong opening, and finds your best short clips.

Creates the extra pieces a video needs, like B-roll, voiceover, translations, AI presenters, thumbnails, logos and images, using your own connected accounts, priced first.

Turns your planned edit into the finished video, with color, captions, graphics and clean sound, sized for each platform.

Gets your finished video out: titles, descriptions, hashtags, chapters and thumbnails, then posts or schedules it to your accounts or gives you the files to post.

S9 Outreach

Builds a list of leads from Instagram, Facebook, LinkedIn or a general email dataset using the data tools you connect, or finds licensed consumer and business records by place and demographics.

Warms up your audience on Instagram, Facebook and LinkedIn with likes, follows, shares and genuine comments written for each post, at each network's safe pace.

/dm-outreach

verified

Sends personal outreach messages to your lead list on Instagram, Facebook or LinkedIn from your own account, at a safe pace, or gives you unique drafts to send yourself.

Plans and runs cold email outreach from your own email tool: checks your sending domain, writes the sequence from your real offer, and tracks replies.

Needs: instantly

Finds local businesses by industry and city, checks each public website for missed opportunities, builds a short-lived demo for them, and drafts a proposal at your price.

Tracks how your outreach is doing: messages and emails sent, replies, calls booked, show-ups, no-shows, sales and revenue.

S10 Ads

Plans honest holiday sales for the year, such as a discount, bonus, longer guarantee or payment plan, priced against your real offer and margin.

Looks at the real ads your competitors are running right now in Meta's Ad Library and Google's Ads Transparency Center, and shows you the patterns and the gap you can own.

/ad-copy

verified

Writes Meta and Google ad copy for your business within each platform's current length limits, using only your real offer, price and approved sales.

Makes new ad images, based on your best-performing posts or on what competitors run, or creates one consistent AI character for your ads.

Needs: openart

Sets up, schedules and launches your Meta and Google ad campaigns in your own ad accounts, including seasonal plans built from your approved sales.

Manages and scales your live Meta and Google campaigns: pauses weak ad sets, moves budget to what works, and grows winners in small steps.

/ads-metrics

verified

Tracks your paid ads from impression to cash: clicks, leads, call speed, bookings, show-ups, sales and revenue across Meta and Google.

Watches your Meta ad account, Page and Instagram for problems such as disabled accounts, rejected ads, billing holds and policy issues, and checks ads before they go live.

Researches your ideal buyer in depth, including what real people say online, and turns it into the foundation for your ads: angles, copy, scripts and creative briefs.

/ads-manager

verified

Runs your whole paid ads program in one place, from account health and research through copy, creatives, launch, reporting and scaling.