Academy

11 lessons, one per squad

Each one is five minutes of reading: what the squad is for, the first thing to ask it, and what it needs connected before it can do anything. There is no video — there is no video course, and a page implying one would be a promise nobody here has kept.

Every example below is a request the agent is actually written to answer, taken from its own manifest.

Lesson 1

Core

The agents that run the other agents: the concierge that routes a request, the interview that learns you once, the inspector that checks finished work, the builder that writes a new agent when none fits, and the memory that keeps all of it current.

Try asking

“get to know me” /get-to-know-you
“check the last run” /qa-inspector
“build a new agent” /squad-builder
“what have you learned about me” /brain

Connect first

Nothing. This squad runs on what SHAI already knows about you and your business.

8 agents · /get-to-know-you, /qa-inspector, /squad-builder, /brain, /shai, /morning-brief, /process-learner, /human-speak

Lesson 2

Life OS

The half of the roster that is not about the business: training and food, sleep, time alone, dates, celebrations, coaching and reading — with one agent owning the calendar so nothing double-books.

Try asking

“make me a workout plan” /fitness-nutrition
“fix my sleep” /sleep-schedule
“I need some time to myself” /me-time
“plan a night out” /fun-nights

Connect first

home-assistant

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

15 agents · /fitness-nutrition, /sleep-schedule, /me-time, /fun-nights, /date-night-scheduler, /date-ideas, /celebrations, /support-coach, /couples-coach, /book-recommender, /healthy-fast-food, /psychology-coach, /life-planner, /smart-home, /tutor

Lesson 3

Travel

Trips end to end: where to go and what it costs, flights and hotels on points or cash, and the reservations at the other end — restaurants, meeting rooms, bars and theatres.

Try asking

“plan a vacation” /vacation-planner
“find me flights to X” /flight-deals
“find us a hotel in X” /hotel-deals
“book that hotel” /hotel-booking

Connect first

Nothing. This squad runs on what SHAI already knows about you and your business.

7 agents · /vacation-planner, /flight-deals, /hotel-deals, /hotel-booking, /restaurant-booking, /restaurant-finder, /venue-finder

Lesson 4

Purchases

The two purchases that reward research: a vehicle, negotiated on real numbers, and everything else, bought at the price it is actually available for.

Try asking

“help me buy a car” /car-buying
“find me the cheapest X” /personal-shopper

Connect first

Nothing. This squad runs on what SHAI already knows about you and your business.

2 agents · /car-buying, /personal-shopper

Lesson 5

Strategy

The owner's chair: business plans for a new idea and for a running company, the offer, the forecast, the scaling decisions, and the tax, legal and HR questions that come with them — each one with its own professional-advice disclaimer.

Try asking

“should I hire another person” /scaling-plan
“help me file my taxes” /tax-strategist
“help me make a will” /legal-counsel
“write a job description for X” /hr-director

Connect first

salesforce

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

12 agents · /scaling-plan, /tax-strategist, /legal-counsel, /hr-director, /salesforce-admin, /business-plan-new, /business-plan-existing, /offer-builder, /forecasting, /pitch-deck, /revenue-desk, /business-autopilots

Lesson 6

Sales

Practice, grading and hiring: roleplayed calls, real calls graded against a rubric, and the sourcing and hiring flow for setters and closers.

Try asking

“grade this sales call” /sales-call-grader
“roleplay a closer call” /sales-roleplay
“find us some closers to hire” /sales-talent-sourcing
“draft a hire agreement for this closer” /sales-talent-hiring

Connect first

Nothing. This squad runs on what SHAI already knows about you and your business.

4 agents · /sales-call-grader, /sales-roleplay, /sales-talent-sourcing, /sales-talent-hiring

Lesson 7

GoHighLevel

The whole CRM: sub-account setup, funnels, domains, email, tags, pipelines, calendars, forms, automations, A2P registration and the chat and voice agents — plus Salesforce and a SaaS build on the same platform.

Try asking

“build our funnel” /ghl-funnel
“connect our domain to GHL” /ghl-domain
“build our email templates” /ghl-email
“set up our contact tags” /ghl-tags

Connect first

ghl

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

13 agents · /ghl-funnel, /ghl-domain, /ghl-email, /ghl-tags, /ghl-pipeline, /ghl-calendar, /ghl-forms, /ghl-automations, /ghl-a2p, /ghl-saas-builder, /ghl-voice-agent-builder, /ghl-chat-agent-builder, /ghl-setup

Lesson 8

Builders

What a client can see: their website, a walkthrough and a flyover of their premises, a custom SaaS, and the two onboarding agents that stand a whole client build up from a single address.

Try asking

“new client” /new-client
“build a website” /build-website
“walkthrough video” /build-walkthrough
“aerial video” /build-flyover

Connect first

github, google_pagespeed, openart, twilio, vercel

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

12 agents · /new-client, /build-website, /build-walkthrough, /build-flyover, /real-estate-client, /saas-builder, /voice-agent-builder, /chat-agent-builder, /seo, /store-builder, /aeo, /site-speed

Lesson 9

Content

Everything published: the six-agent video-editor squad that cuts real footage, the scripts that feed it, organic posts and captions, and the search and answer-engine work that makes any of it findable.

Try asking

“plan our holiday content” /holiday-content-calendar
“write our Instagram caption” /caption-copy
“write short-form scripts” /shortform-scripts
“write a long-form script” /longform-scripts

Connect first

ghl, openart

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

14 agents · /holiday-content-calendar, /caption-copy, /shortform-scripts, /longform-scripts, /vsl-script, /confirmation-video-script, /organic-content-creator, /organic-metrics, /new-edit, /ingest-footage, /build-cut, /generate-assets, /finish-edit, /publish-edit

Lesson 10

Outreach

Getting in front of people who have not heard of the business yet: lead lists, DMs, email, social engagement — and the metrics that say whether any of it worked.

Try asking

“find us leads on Instagram” /lead-list-builder
“warm up our engagement on Instagram before we message them” /social-engagement
“start messaging our Instagram leads” /dm-outreach
“set up cold email for us” /email-outreach

Connect first

instantly

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

6 agents · /lead-list-builder, /social-engagement, /dm-outreach, /email-outreach, /pitch-studio, /outreach-metrics

Lesson 11

Paid ads

Meta and Google end to end: account health, competitor research, copy, creative, campaign setup, launch, optimisation and the numbers — with one orchestrator that runs them in the order their dependencies require.

Try asking

“plan our holiday sales” /holiday-sale-planner
“research our competitors' ads” /ads-research
“write our Facebook ad copy” /ad-copy
“make new ad creatives from our best post” /ad-creatives

Connect first

openart

An agent whose tool is not connected still runs: it does everything it can and hands you the exact steps for the part it cannot.

10 agents · /holiday-sale-planner, /ads-research, /ad-copy, /ad-creatives, /ads-campaigns, /ads-optimize, /ads-metrics, /meta-account-monitor, /sales-engine, /ads-manager