SHAI for Coffee shops

Regulars are made by content and loyalty, both of which take evenings.

How this business runs

Regulars are made by content and loyalty, and both take the evenings nobody has after a 5am start. Local search and the feed are the two things that decide whether the morning queue exists.

The recommended team

8 agents from the roster, in the order this trade needs them.

/organic-content-creator /caption-copy /social-engagement /seo /aeo /holiday-content-calendar /offer-builder /organic-metrics

The tasks that will run

Post this week's specials and bakes

every Monday at 7am

The feed is the shop window and it closes the moment the shop gets busy.

/organic-content-creator · runs the agent · delivered to dashboard

Answer the reviews and the comments

every weekday at 10am

An answered review is the tiebreaker between two shops on the same street.

/social-engagement · runs the agent · delivered to dashboard

Keep the map and location listing right

on the 1st of each month at 9am

Most new customers are searching for coffee near them right now.

/seo · runs the agent · delivered to dashboard

Plan next month's content

on the 25th of each month at 9am

A month planned on the 25th is a month that actually gets posted.

/holiday-content-calendar · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

Go High Level (GHL)

GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.

OpenArt

OpenArt is how SHAI makes the images and short video a post needs.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Give SHAI a week of photos and let it write the posting week before the 5am start.
Let it answer the review backlog - drafts first.
Have it check the map listing's hours, photos and categories; they are usually wrong somewhere.

What to read on a Monday

Repeat-visit rate — A coffee shop lives entirely on regulars.
Average transaction value — Food attachment is where the margin actually is.
Local search and map visibility — Most new customers are looking for coffee near them right now.
Review volume and score — The tiebreaker between two shops on the same street.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Allergen, origin and 'organic' claims are regulated and are yours to stand behind; SHAI writes only what you told it.
Loyalty programmes that collect a phone number need the same consent record as any other text programme.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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