SHAI for Chiropractors

Plans of care need reminders nobody has time to send.

How this business runs

A plan of care only works if the patient finishes it, and finishing depends on reminders nobody has time to send. Drop-off happens around visit four and is completely predictable.

The recommended team

8 agents from the roster, in the order this trade needs them.

/ghl-pipeline /ghl-calendar /ghl-automations /organic-content-creator /caption-copy /seo /ads-metrics /organic-metrics

The tasks that will run

Remind the patients mid-plan

every weekday at 7am

Plans of care need reminders nobody has time to send, and drop-off is predictable.

/ghl-pipeline · runs the agent · delivered to dashboard

Reactivate the patients who stopped

on the 1st of each month at 8am

A past patient is the cheapest appointment in the diary.

/ghl-pipeline · runs the agent · delivered to dashboard

Post this week's education

every Monday at 8am

People book the practice that already explained the thing that hurts.

/organic-content-creator · runs the agent · delivered to dashboard

Report cost per new patient

every Monday at 8am

The only honest read on whether the marketing works.

/ads-metrics · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Go High Level (GHL)

GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.

Google Calendar

Google Calendar is what SHAI writes to when the booking does not live in the CRM.

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Connect the CRM and let SHAI show who is mid-plan and drifting.
Turn on the mid-plan reminder task with drafts held for review.
Run one reactivation batch against patients last seen 6-12 months ago.
Let the Receptionist answer the calls you miss mid-adjustment: it books and reschedules on your calendar and logs every call with a summary.

What to read on a Monday

Plan-of-care completion rate — The clinical and the commercial number at once.
Visits per new patient — Where drop-off shows up first.
Reactivation rate — Past patients are the cheapest appointments in the diary.
New patients by source — So the spend is aimed rather than sprayed.

What SHAI will not do in this trade

No patient records, ever. SHAI handles scheduling and marketing metadata only - no chart notes, no diagnoses, no treatment history, no patient photos, in any task, prompt or file it writes. A task that would need clinical detail is declined, not narrowed.
Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Reminders carry a name and a time only - never a condition, a treatment or anything clinical.
State board rules govern chiropractic advertising claims; no cure, no guarantee, no outcome claim a licensed chiropractor has not approved.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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