SHAI for Car dealerships

Inventory, leads and merchandising change every single day.

How this business runs

Inventory, leads and merchandising all change daily, and the lot's worst problem is the unit that has been sitting for ninety days with four photos and no description. Leads arrive from six places and are worked by whoever is on the floor.

The recommended team

8 agents from the roster, in the order this trade needs them.

/ghl-pipeline /ghl-calendar /organic-content-creator /caption-copy /build-walkthrough /ads-metrics /ads-optimize /organic-metrics

The tasks that will run

Work the internet leads that went quiet

every weekday at 7am

A buyer who enquired on three dealers buys from the one that called twice.

/ghl-pipeline · runs the agent · delivered to dashboard

Answer a new lead inside the hour

every hour between 8am and 8pm

Lead response time decides the appointment, and a check costs nothing when the board is quiet.

/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard

Merchandise the ageing units

every Monday at 8am

A unit sitting at ninety days usually has four photos and no description.

/organic-content-creator · runs the agent · delivered to dashboard

Report cost per sold unit by source

every Monday at 8am

Six lead sources, one budget, and only this number tells them apart.

/ads-metrics · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Go High Level (GHL)

GoHighLevel is where the leads, the pipeline, the calendar and the conversations live. Almost every task below reads or writes it.

Meta Marketing API (paid ads)

Meta's Marketing API is where the inventory ads and their real numbers live.

Google Ads API (paid ads)

Google Ads is where demand that is already searching gets bought.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Connect the CRM and let SHAI list every internet lead from the last 14 days contacted once.
Point it at the units over 60 days on lot and let it rewrite the descriptions.
Turn on the hourly new-lead check during opening hours only.

What to read on a Monday

Days on lot by unit — Ageing inventory is money and it compounds.
Lead response time — Car buyers enquire on three dealers at once; the first reply usually wins the appointment.
Appointment show rate — The step between an internet lead and a sale.
Cost per sold unit by source — The only way to tell the six lead sources apart.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Vehicle advertising is heavily regulated: any advertised price must be the price, disclosures on fees and financing terms are required, and Regulation Z triggers full terms the moment a payment, rate or term appears in an ad. SHAI quotes what you gave it and flags anything that would trigger a disclosure it does not have.
Never state a unit's history, accident record or title status beyond what the report you supplied says.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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