SHAI for Airbnb hosts

Turnovers, messages and pricing move daily; the listing itself never gets rewritten.

How this business runs

Turnovers, guest messages and pricing move every day, and the listing itself - the thing that decides whether the calendar fills at all - gets rewritten once a year if ever. The money that is left on the table is the demand you could own directly instead of renting from a platform.

The recommended team

8 agents from the roster, in the order this trade needs them.

/build-website /organic-content-creator /caption-copy /build-walkthrough /build-flyover /organic-metrics /seo /social-engagement

The tasks that will run

Post the property this week

every Monday at 8am

Off-platform demand is the only demand you own.

/organic-content-creator · runs the agent · delivered to dashboard

Keep the direct-booking page current

on the 1st of each month at 9am

A direct booking keeps the platform's cut, and the page is what makes one possible.

/build-website · runs the agent · delivered to dashboard

Answer the reviews and the questions

every weekday at 9am

An answered review is the one a stranger reads before booking.

/social-engagement · runs the agent · delivered to dashboard

Report what filled the calendar

on the 1st of each month at 8am

Occupancy always has a cause, and it is usually one channel.

/organic-metrics · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Google Calendar

Google Calendar is what SHAI writes to when the booking does not live in the CRM.

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where the ads run; without it nothing posts or reports.

OpenArt

OpenArt is how SHAI makes the images and short video a post needs.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Let SHAI rewrite the listing description and the direct-booking page from the photos you already have.
Point it at last season's calendar and ask which weeks were cheap that should not have been.
Turn on the weekly post task for one property before you turn it on for all of them.

What to read on a Monday

Occupancy by channel — Platform bookings and direct bookings are not the same revenue; the split is the whole argument for doing anything off-platform.
Average nightly rate against the local comp set — Pricing is the fastest lever and the easiest one to get wrong in either direction.
Review score and review volume — Both feed the platform's ranking, and volume is the half a host can actually influence.
Direct-booking share — Every point of it is the platform's cut kept.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
Short-term-let rules are local: registration numbers, night caps and tax collection differ by city and often by street. SHAI never states that a property is compliant - it reminds you to check and records what you tell it.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-15.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

Start free