SHAI for Photographers

Galleries get delivered, and the follow-up that turns a session into a referral never gets sent.

How this business runs

A gallery gets delivered and the follow-up that would turn a session into a referral or a print sale never gets sent, because the next shoot is already booked. Enquiries arrive by DM and email at all hours and go answered in whatever order the photographer remembers, not the order that actually books the most sessions.

The recommended team

7 agents from the roster, in the order this trade needs them.

/ghl-pipeline /ghl-calendar /build-website /organic-content-creator /caption-copy /social-engagement /organic-metrics

The tasks that will run

Answer a new enquiry the same day

every hour between 9am and 7pm

A couple comparing photographers books whoever answers first with a clear next step.

/ghl-pipeline · checks a condition first and only starts a run if it trips · delivered to dashboard

Offer prints and albums after gallery delivery

every weekday at 9am

Print and album sales are the highest-margin revenue in the business and the easiest to forget.

/ghl-pipeline · runs the agent · delivered to dashboard

Post this week's session highlights

every Monday at 8am

The feed is the portfolio, and it is the first thing a comparing client checks.

/organic-content-creator · runs the agent · delivered to dashboard

Answer DMs and comments

every weekday at 10am

An enquiry that waits overnight books with whoever answered same-day.

/social-engagement · runs the agent · delivered to dashboard

Every one of these arrives as a proposal you approve or decline. Nothing is scheduled by signing up.

The tools to connect

Go High Level (GHL)

GoHighLevel is where enquiries, bookings and gallery-delivery follow-up live.

Meta Graph API (Instagram professional accounts + Facebook Pages)

Meta is where the audience is and where portfolio content runs; without it nothing posts or reports.

Google Calendar

Google Calendar is what SHAI writes to when the session booking does not live in the CRM.

Each one is your own account, connected once. Every tool carries its price and the exact steps.

The first week

Connect the CRM and let SHAI list every enquiry from the last 30 days with no reply.
Give it the last three delivered galleries and let it draft the print-and-album follow-up.
Ask for enquiry response time over the last month - it is usually slower than it feels.

What to read on a Monday

Enquiry response time — A couple or a family comparing photographers books whoever replies first with a clear next step.
Gallery-delivery-to-print-sale rate — Print and album sales are the highest-margin revenue in the business and the easiest to forget to ask for.
Rebooking and referral rate — A delivered gallery that never gets followed up is a referral nobody asked for.
Booked sessions by source — So marketing hours go where sessions actually come from, not where it feels busiest.

What SHAI will not do in this trade

Anything that texts or calls a customer runs on a registered A2P 10DLC brand and campaign with the consent record on file. /ghl-a2p sets that up; SHAI will not send a customer message before it exists.
TCPA: no call or text to anyone who has not opted in, nothing outside 8am-9pm in the recipient's own time zone, and an opt-out honoured on the first message it arrives in.
Every message SHAI sends to someone who is not the owner says it is an AI assistant acting for the business (master prompt 4.7). It is never presented as a person.
SHAI never writes a review, never offers anything in exchange for one, and never posts as a customer. It drafts replies to reviews that already exist, for the owner to send.
Every client shown in marketing or portfolio content has a model release on file; a session with no release is not published, no matter how it turned out.
Minors photographed need a parent or guardian's written consent on file before any image of them is used publicly.

Every line in this file is a recommendation written from an operator's knowledge of how this trade actually runs, never a promise about a result. Cadences are starting points; the owner changes them. Compliance notes are a reminder to check, not legal advice. Written 2026-09-21.

A playbook is a head start, not a requirement: SHAI works for any business, and a trade that is not on this list gets the same agents and a general plan built the same way.

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